Farming hits YouTube
When you think of YouTube, your mind can go in many different directions as to what you might find on the website: music, how-to videos, and clips from various shows. But who would have ever thought of using YouTube as a way of promoting the agricultural community?
If you were to search for two different videos entitled “I’m Farming and I Grow It” and “Farm It Maybe” you would soon discover how kids can be the best promoters of the farming community.
Three brothers from Kansas, better known as the Peterson Bros., their stage name, have taken the popular song “I’m Sexy and I Know It” popularized by LMFAO and created a parody: “I’m Farming and I Grow It”.
The video features Greg, 21, Nathan, 18, and Kendal, 15 promoting agriculture on Peterson Farm and Livestock, the best way they know how…by firsthand experience.
Since the video was published on YouTube on June 25, it has been viewed 7,696,543 and counting, and in 218 countries. The brothers have also made their way onto the social media scene via Facebook. Since joining the site on June 26, the page has had 16,260 likes.
The video has created so much success for the brothers that they have been featured by radio stations, news stations, and newspapers all over the United States. They were also invited to play at the 2012 National FFA convention held in Indianapolis, Indiana.
Through the inspiration of the Peterson Bros., 9-year-old ‘Lil Fred’ and his brother Justin also made their own parody, to the Carly Rae Jepsen hit, “Call Me Maybe” and coined it, “Farm It Maybe.”
The video, which Justin, 18, filmed and edited with some help from their cousin Sam, showed what life is like growing up on a Dairy Farm in New York.
“Farm it Maybe” has been viewed 1,500,276 times, and continues to grow, with 1,460 likes on Facebook since joining the site July 19.
Both of these YouTube videos are just what the farming community needed. After the drought that plagued much of the Midwest during the past growing season, some farmers may need reassurance as to why they should keep doing what they are good at.
As farmers look toward the future, they are always seeking a way to promote the importance and impact agriculture has on every person in the world. What better way than to do it through youth and social media?
I know that it is said quite often, and it is true: we do need to look to our youth for the future. Just look at the impact of two YouTube videos on millions across the globe.
Through programs such as 4-H and FFA, youth everyday are being taught how (to promote agriculture) by volunteers and educators about the basics and essentials for youth to carry on the tradition of Feeding American, a popular saying that is used among the agriculture world and its promoters.
Farming is generally a family tradition passed down from generation to generation, from father to son, and now daughters. Farming is not just about the annual harvest, it is so much more.
Outsiders looking in may say how cool it would be to just sit in a combine all day taking out fields. However, field work is only half of it, there are a lot of planning and decisions to be made, like what type of fertilizer, seeds (traditional vs. hybrid), plant treatments, etc. to use.
Farmers are always planning for what the next season is going to bring, and during those times is when youth are learning the how, what and where of farming.
Youths’ roles on the farm are highly valued.
Youth can be seen up before the sun milking cows, herding the sheep at sunset, and performing daily jobs such as cleaning stalls, feeding and watering the animals, and other basic needs an animal may need. Growing up on a farm is like on-the-job training for farm kids, helping them secure themselves a bright and successful future.
As the agricultural community looks to the next year, and many more years to come, we should all keep our eye on the youth and their ideas on how to improve life on a farm. Youth may be young, but they are very smart and are always looking for a way to make things easier on everyone. Listening to them is going to be the best way for them to get their message across to generations above them, whether it is through a song, a viral YouTube video, or in a local classroom.